Aromatherapy Lines
Packaging design
Mermaid + Me is part of the cosmetic group of Invincible Brands, creating #mermazing haircare cosmetics from ocean secrets and mother nature.
For this four launches we prepared a brand new packaging design, four versions, to represent these hydrating and nourishing products which storyline is all about upgrading your self-care routine throughout Aromatherapy.
As sensorial lines, colours and shapes played an important role, so to emphasize the main ingredients linked to the scent, my illustrations were included on the packaging as textured background resulting on a lovely coleccionable range of products that will upgrade your bathroom game at the same time as you take care of your mental health, all depending on your specific needs and mood.
Sandalwood Soul envelops your senses with a spicy sandalwood and patchouli scent, and the essential oils provide your foundation for inner balance and mental clarity.
Vanilla Love hair mask envelops your senses with a sweet vanilla scent, and the essential oils have a relaxing effect and invite you to feel good.
Ginger Boost hair mask envelops your senses with a citrusy ginger and lemongrass scent, and the essential oils have an energizing effect and ensure a positive mood.
Magnolia Dream hair mask envelops your senses with a floral magnolia scent, and the essential oils have a calming effect and ensure relaxation.
I designed templates on Keynote for the Content Creation Team to post daily Instagram stories for the whole duration of the campaign.
This file included all the specific needs for this campaign, which included for instance promotion slides and also moodboard-looking slides to convey the four personalities of these lines. This is important for an online shop as customers cannot really try them out before purchase.
Find below some examples:
Also several newsletters were sent during this campaign. This is an example of an email I designed on Figma to greet Merry Christmas.
It included moodboard, promotion, benefits descriptions, and also a suggested Spotify list curated by Mermaid + Me for each line.
