SUN KISSED

Mermaid + Me is part of the cosmetic group of Invincible Brands, creating #mermazing haircare cosmetics from ocean secrets and mother nature.

This is a special launch for summer season of a limited edition product that can naturally lighten your hair tone with yuzu lemon as main ingredient.

BRIEFING:

As a limited edition, it should definitely look different from the standard, permanent lines, yet still on brand and recognizable as a Mermaid + Me product.

The previous launch was also a summer edition, a co-creation with a brand ambassador and influencer, and it was a request from the Brand Management Team to keep a visual connection between the two lines, although different enough to be certain they are not part of the same launch.

OUTCOME:

I kept the colour palette from the summer co-creation: white, black, and lemon yellow for that connection. Montserrat is the brand font and it's styled bold and on capital letters to provide that clear, outstanding look of a limited edition.

I played with that yellow lemon shape in a minimalist composition to set the mood and tone of bright and fresh summer days.