Mermaid Royale
Landing Page
Desktop Version
Mermaid Royale is a campaign concept created for Mermaid + Me during Black Friday.
Playful initiatives were run all month, gamificating the discount codes strategy with cards and dices animations.
I designed a Landing Page using Figma to display all applicable codes and products to be purchased. Costumers had access via Instagram links on stories, where games and riddles made it fun and engaging.
Mobile Version
I included vertical banners on the design of the mobile version (horizontal and half-width on desktop) so the user experience of the product list section was more dynamic and effective, drawing attention and slowing down the visitor's scroll and keeping continuous storytelling.