Perenquén Mascotas

Given the market research they made, the most important conclusion they jumped into was that the area where they planned to establish the shop lacked a place that provided for exotic animals as well as dogs and cats, so they wanted that to be a highlight and very clear throughout the brand identity. This is, they planned to include lizards, birds, amphibians. and rodents.

After a brainstorming with the owners, and given the origin of one of them (he is from the Canary Islands) we found the Perenquén to be a perfect fit to be the brand mascot. This is a kind of lizard specific from the Islands. The sound of the word is unique, atracts curiosity and it's easy to pronounce, so we decided to take it as the brand name and add the tagline "Mascotas" ("pets" in spanish) for clarity.